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FHSS.SE197209

The impact of tourism marketing in enhancing
competitive capabilities

Zana Majed Sadq
Department of Accounting & AdministrationFaculty of Humanities and Social Science, Koya University
http://koyauniversity.org



Abstract: This study aimed to examine the impact of tourism marketing in enhancing the competitive capabilities of the tourism sector in the Iraqi Kurdistan Region through the perspectives of (370) tourists' fourth class hotels in the city of Erbil. 

Keywords:  tourism marketing, tourism product, tourism product pricing, tourism promotion, competitive capabilities.

Date: 17/10/2019
Place: FHSS/ Accounting & Administration Department/ Seminar Hall
Ċ
Caroline Yousif Daniel,
Nov 10, 2019, 10:00 PM