The impact of tourism marketing in enhancing competitive capabilities Zana Majed Sadq Department of Accounting & Administration/ Faculty of Humanities and Social Science, Koya University http://koyauniversity.org Abstract: This study aimed to examine the impact of tourism marketing in enhancing the competitive capabilities of the tourism sector in the Iraqi Kurdistan Region through the perspectives of (370) tourists' fourth class hotels in the city of Erbil. Keywords: tourism marketing, tourism product, tourism product pricing, tourism promotion, competitive capabilities. Date: 17/10/2019 Place: FHSS/ Accounting & Administration Department/ Seminar Hall |
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